SFC Group

June is Scoliosis Awareness Month, and sometimes awareness starts closer to home than you think.

When we partnered with Atlas Athlete AI, we didn’t just build the brand — we used the product. And one of our own team members ended up uncovering scoliosis and visited their P*P.

That’s how we approach every client. We get in it. We use it. We make the brand our obsession.

When you truly understand the experience, you create work that actually connects. Check it out for yourself: https://www.sfcgroup1.com/project/atlas-athlete-ai/

This month on the TinySuperheroes Discovery Mission, kids have been mapping out hospital rooms, homes, and neighborhoods, finding the spots that are meaningful to them.

We’re proud to sponsor this program that turns ordinary spaces into extraordinary adventures. 🗺️💛

Before the barbecues and long weekend plans, we’re taking a moment to reflect. Memorial Day is about honoring those who gave everything in service to others.

Today, we remember them and hold space for the families and loved ones who carry that loss every day.

❤️🤍💙