NCSolutions

Media's next era is being built now: intelligent, accountable, connected.

Our content here is wrapping up, but the innovation is just getting started.

Follow Circana for insights powering the next era of connected media.

NCSolutions’ most-read report of the year - now on Circana.🍹

Nearly half of Americans (49%) plan to drink less alcohol in 2025, up 44% since 2023. Gen Z is leading the sober curious movement, reshaping beverage trends and fueling alcohol-free innovation.

Catch this top report and more trusted insights on advertising effectiveness by following Circana.

https://hubs.ly/Q03T3Vy20