Praella

Projects like this aren’t won solo; they’re won by teams that play well together.

The migration was a masterclass in synchronization. To hit a tight launch timeline, we had to coordinate a high-performance tech stack where every integration had a specific role:

  • : Providing the shipping logic and rules for a seamless, complex delivery experience.
  • : Providing the CRM backbone for both D2C and B2B growth.

This project worked because the Blackberry Farm team was incredibly responsive and collaborative, especially during the critical testing phases. We even navigated last-minute internal hurdles to ensure every integration partner was aligned before the finish line.

Huge thanks to our partners and the merchant team for the trust. When everyone knows their position and plays it well, the result is a site that’s ready for whatever the next season brings.

Modernization without overcomplication.

Merrill Manufacturing’s move to Shopify Plus wasn’t about chasing features; it was about creating a stronger, more adaptable foundation.

The new platform enables:
• Easier merchandising and content updates
• Cleaner integrations with ERP and product data systems
• Improved product discovery and navigation
• A scalable setup that supports both distributors and direct customers

Most importantly, it gives Merrill the ability to evolve digitally without disrupting the way their customers already buy.

This is what modern B2B ecommerce looks like when it’s built around clarity, collaboration, and long-term thinking, not shortcuts.

Built by problem-solvers. Trusted for generations.

has been serving the water well and irrigation industries since 1949, starting with the invention of the Any Flow® Yard Hydrant and growing into a brand known for reliability, precision, and long-term relationships.

That kind of legacy isn’t something you turn on overnight.
It’s built drop by drop, through consistency and care.

But longevity doesn’t mean standing still.

As their business evolved, Merrill looked for a partner who could understand both the technical complexity of their business and the people behind it. They chose to work with Praella for our discovery-first approach and the depth of talent behind the team.

Together, we built on Shopify Plus, giving Merrill the flexibility to modernize while keeping everything flowing the way their customers expect.

A great example of how strong brands evolve without losing their foundation.

Projects like this aren’t won solo; they’re won by teams that play well together.

This partnership brought together , Praella, and a strong ecosystem of technology partners to create a unified, scalable ecommerce experience.

From platform architecture to analytics, tax, search, retention, and returns, every integration had a role to play:
• is helping turn checkout into a smarter revenue moment
• makes returns feel simple, fast, and customer-friendly
• enables personalized, data-driven retention

When everyone understands their position and plays it well, the result is a smoother launch, a stronger foundation, and a site that’s ready for whatever the next season brings.

Proud to work alongside partners and clients who value collaboration as much as results.

When a brand runs multiple experiences under one roof, the platform has to do more than just look good; it has to perform.

For , that meant bringing three distinct brands into a single Shopify Plus store while keeping each identity clear, flexible, and easy to manage.

What we delivered:
• A full front-end redesign built on Shopify Online Store 2.0
• 30+ custom, reusable content blocks to power hundreds of pages
• Brand-specific homepages, navigation, and cart experiences
• A setup designed for seasonality, speed, SEO, and scale

The result? A platform their team can move with, launching pages faster, managing content without code, and keeping every brand experience cohesive.

No extra whistles.
No cluttered plays.
Just a system built to win consistently.

Details make the difference.

For Rad Power Bikes, the product detail page isn’t just a page.
It’s where riders decide.

We enhanced their PDP with an interactive experience that lets customers explore every specification of the bike they’re considering, from components to performance details, presented in a way that feels clear, intuitive, and easy to navigate.

The result is a shopping experience that helps riders understand exactly what they’re buying, make more informed decisions, and move forward with confidence.

Huge thanks to the Rad team for the trust, collaboration, and care they brought to this project.
An awesome build all around, and one we’re genuinely glad to have been part of.