Brand Hatch Creative

Introducing .whisky , a bold new player in the whisky world, where tradition meets innovation.
Crafted with passion, JAAR, meaning ‘fire’ or ‘ember spark’, invites whisky lovers to embrace the spirit of fire that fuels its creation. With three distinct expressions—Bourbon Cask, Oloroso Sherry, and Vinsanto Wine—each whisky reflects Scottish heritage infused with New World ingenuity.

Every bottle tells a story, from gold foil accents to unique matte finishes symbolising the casks. Textured elements, inspired by flames and charred casks, elevate the sensory experience, making every sip an invitation to explore.

CGI Render