Lori Rader-Day Books

Shane P. Mullen and I are going to have a good conversation about why bookstore events work (or may not) and how to make the most of them. Sign up today! Free for SinC members!

*** Register Today! ***

What: Bookstore Events for Fun, Profit, and Total World Domination
with Shane Mullen and Lori Rader-Day
When: Wednesday, May 27th at 8pm EDT/ 5pm PDT/ 1am +1 BST
Register today at: https://www.sistersincrime.org/admin/events/list_registrations.asp?id=2049394

Event Description:
Bookstore events and promotions are an important piece of an author’s marketing plan—but how do you get that valuable real estate on their shelves and event calendars? What makes a successful event that benefits the store, author, and reader? How can you better work with bookstores—for in-person events and beyond—to sell more copies of your masterpiece? Hear how a veteran bookseller/event coordinator worked with an author to help take them all the way to the bestseller list!

Speaker Bios:
SHANE MULLEN is the event coordinator for Left Bank Books in St. Louis. He has been with Left Bank Books for 15 years in a variety of roles eventually settling into the events team to help produce hundreds of author events each year. He was given the moniker "Book Whisperer" by a beloved customer and that is now the title on his business card. He is also a board member of the Midwest Bookseller Association. When not slinging books, Shane can be found aggressively throwing bowling balls, creating new fun cocktails, exploring by foot, crying during a good show, or with a good book.

LORI RADER-DAY is the USA Today bestselling author of eight novels including Wreck Your Heart, The Death of Us, and Under a Dark Sky. She has been nominated for crime fiction’s highest award, the Edgar Award, and has won the Mary Higgins Clark Award, the Agatha Award, three Anthony Awards, and an Indiana Author Award. Lori is a former national president of Sisters in Crime and a former national board member of Mystery Writers of America. She lives in Chicago, where she co-chairs the crime fiction readers’ event Midwest Mystery Conference and teaches creative writing at Northwestern University. Visit her at www.LoriRaderDay.com.

Lori Rader-Day Books

This? Not an actual book club, but a group of readers who all bid at their kids’ school’s charity auction for a copy of Wreck Your Heart from New Book Joy and a book club-like event with me. They were so lovely, and this was technically my first Wreck Your Heart book club! Everyone’s a winner, including the school. Thanks to the smart gals at New Book Joy for arranging it!

This week I’ll be in Louisville, Kentucky, and Columbus, Indiana—are you local to either spot? Come out to say hi and get signed copies of Wreck Your Heart!