Right Hat

After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website. We added imagery with video-like movement and subtle micro-animations to draw the eye to key industry information. We also overhauled interior pages to showcase value-added content.

Bracewell | Right Hat It doesn’t always take a full redesign to make a significant impact on a website.  After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website. The goal was to keep emphasizing Bracewell’s four main industry areas — energ...

Our annual list of budget priorities for next year, informed by learnings from our clients and an industry-wide survey, is here to help you make your wish list for next year — and avoid a bad case of the “if onlies” come summer.

Top 6 professional services marketing projects for 2025 | Right Hat Our annual list of budget priorities for next year, informed by learnings from our clients and an industry-wide survey, is here to help you make your wish list for next year — and avoid a bad case of the “if onlies” come summer. Because a successful marketing plan combines long-term planning w...

Customized experiences have transformed consumer marketing, and professional services marketing won’t be far behind.

Want proof? In Right Hat’s 2024 survey of 100+ legal services buyers, 93% of responders said they’d give a law firm information about their location, industry, and legal and business issues in exchange for a customized website experience.

Customization is more than putting someone’s name on a page. It’s considering what will most interest your audience and not asking them to waste time and energy on what doesn’t. Here are some ideas to help you take customization further.

Just for you: customization in professional services marketing | Right Hat Want proof? In Right Hat’s 2024 Top of Mind Survey of 100+ legal services buyers, 93% of responders said they’d give a law firm information about their location, industry, and legal and business issues in exchange for a customized website experience. And offering customized training was cited as...

When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global's “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center.

Gittings Global | Right Hat When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global’s “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center. An interactive two-page sales brochure uses strong information desig...

Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. New brand style and content guidelines will help Williams Mullen keep its message staring and consistent in its next iteration.

Williams Mullen | Right Hat Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. The firm initially asked us to advise on brand strategy, specifically, whether or not to keep its existing tagline, “Finding Yes.” Our research among firm stakeholders and c...

Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story. Although packed with information, it lacked a cohesive strategy and a clear path to priority content. The firm adopted a phased approach to updating the site, starting with noticeable improvements in key areas: https://righthat.com/work/bclp/

BCLP | Right Hat Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story. Although packed with information, it lacked a cohesive strategy and a clear path to priority content. The firm adopted a phased approach...