Trade Show Executive

This month’s issue of Trade Show Executive (TSE) features BJ Enright, President and CEO at Tradeshow Logic - smart event solutions, a Messe München Company.

Enright knows what it takes to deliver a seamless event, from trade show management to contractor services to strategy. Working alongside Messe Muenchen, she is ready to lead Tradeshow Logic as it marries its local expertise with serious global scale to better serve customers, increases cross-pollination of best practices and serves as the German organizer’s official U.S. subsidiary.

Also, we look at the 2026 Optical Fiber Communication Conference & Exhibition (OFC), which stood out as a growth leader in Q1. Taking place March 15-19 at the Los Angeles Convention Center, OFC recorded above-average growth across key metrics and featured a sold-out show floor. Its strong performance was the result of expanded global marketing and outreach efforts, and further strategies.

Next, we recap this year’s TSE Fastest 50 Awards & Summit, which was held in Baltimore on April 22-24 and honored the fastest-growing trade shows in the U.S. The event included plenty of celebration, recognition and awards, along with a timely Education Summit, and spotlighted this year’s TSE Trailblazers.

Additionally, we explore how leading organizers are leveraging content to help connect their communities 24/7/365 and boost value and engagement. As they curate powerful content that drives attendee and exhibitor ROI, they’re charged with ensuring that this information never loses its luster and keeps them coming back year after year.

Finally, this year’s Medical Show Report details a decline in the average growth rates in exhibitors and attendance across medical shows last year, led mainly by losses from events in the second half of 2025. However, some shows still broke records last year, including the American Society of Clinical Oncology Annual Meeting.

Read all of these articles and so much more in this month’s edition of TSE:

https://bit.ly/4eMM489

A huge TSE thank you to BJ Enright and everyone else who contributed to this month’s issue.

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