Datassential
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Most foodservice brokers keep calling on the same accounts, year after year.
Xceed Foodservice Group broke that habit.
Their proprietary platform, Axis360, layers Datassential's operator data on top of their own, turning fragmented industry data into one clear view of the market.
The result: 13,102 cases sold in 60 days from a single whitespace initiative. Plus a full US rollout now underway across 2,600 precisely segmented accounts.
"Datassential is the gold standard. Your segmentation creates a common language between us and our clients." — Sean Stanley, VP Marketing & Analytics, Xceed Foodservice
Learn how they did it 👇
https://hubs.la/Q04p2DWj0
07/07/2026
What's trending, what's growing, and what you need to know before everyone else does. Datassential's Jaclyn Marks and Renee Lee Wege are breaking it all down this Thursday, July 9 at 12 pm CT. Our Midyear Trends Event covers the foods, flavors, and concepts shaping what's next in foodservice.
What you'll walk away with:
• Food and beverage trends to take action on
• Flavor inspiration for innovation across multiple menu categories
• The attention-worthy social media trends you can't afford to scroll past
• The latest wave of items that are trending on menus
Make sure you’re in the (virtual) room where the next wave of foodservice is being defined, and leave with ideas that will set you up to lead, not follow.
Register here ➡️ https://hubs.la/Q04nNND_0
06/24/2026
The findings are in: pure butter beats low sugar. 🥐
Our latest bakery research shows that European consumers are more motivated by quality, craft, and authenticity than by health claims.
Join Benoît Mayet and Thorsten Eichholz for our next Europe in a Bite webinar to explore what’s really driving consumer behaviour across bread, viennoiserie, and patisserie — from inflation pressure to generational shifts in indulgence.
🎫 Attendance is free > register here: https://hubs.la/Q04mn2ns0
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