ArtVersion

Many organizations are optimizing experiences before deciding what makes them worth experiencing.

Faster websites, cleaner interfaces, and higher conversion rates are valuable. But if the experience lacks meaning, optimization simply helps people move through it more efficiently.

Petra Campbell shares perspective on why purpose should come before optimization in digital design.

Where Creativity Gets Measured Against Function

There is a version of creative recognition that functions mostly as a mirror, the industry rewarding itself for things the industry already values: visual ambition, novel executions, work that shows well in a write-up and travels easily across social channels. Those qualities are not meaningless, but they are incomplete measures of what digital work actually needs to do. The Webby Awards operate with a different center of gravity....

Where Creativity Gets Measured Against Function ArtVersion agency elaborates on Where Creativity Gets Measured Against Function