Core Innovations Agency

Once upon a time there was a marketing agency made-up of over a thousand misfits from all walks of life. Unbeknownst to this group of misfit marketers, they were pioneering some of the most effective marketing disciplines now used by the biggest electronic music labels from around the world today! This group of misfits CALLED KBA was started and by entrepreneurs Kevin Berg and Michael Blatter back in 1994. Kevin and Michael put an immense importance on rave culture that lead to one of the most creative and passionate environments in music promoting history! A foundation fro experimental marketing of various brands and genere of electronic music tracks and albums and Chicago very own core innovations had worked wit KBA and built it. !!Way before anyone ever used the term "influencer" CORE INNOVATIONS AGENCY founder TONE DESOL established the WRITER'S BENCH Which began seeding its marketing techniques and strategies for music promotion. His product the vinyl records, his strategies the CHICAGO UNDERGROUND RAVE scene. During its original life span this entrepreneurs and marketing genius TONE DESOL had observed AND followed FORMER KBA'ER , Wade Elliot OF CORE INNOVATONS CHICAGO and THOUSAND WORDS magazine. CORE INNOVATION HAD went against the grain of traditional marketing, and dreamed up and executed some of the wildest music promotions of the 90's era! Long before brands music like disco were used to supporting the gay and transgender community. Core innovations with its electronic music show THE RAVE Created deep and immersive experiences for their consumers like djs light shows and record label press releases. Unifying the various brands of electronic music to support an entire community, the underground music / rave community would be exposed to a variety of genre like HOUSE, JUNGLE, TRANCE A HARDCORE .Long before and way after nightlife was considered a marketing channel for electronic music albums Successful branding established a foundation for dj's and music promoters from NY to LA! to sell there brand of music in multiple rooms. . Eventually night clubs gobbled up and destroyed the advertising behemoth THE RAVE ..AND S**T OUT THE ELECTRONIC MUSIC FESTIVAL.. before it was Interpublic group, KBA employed thousands of creative and ambitious young adults from over 30 cities around the US. Some of those former KBAers have gone on to influence some of the most successful marketing agencies ever. Today "Experiential Marketing" is a billion dollar industry with 100's of agencies --In Chicago we have the COREINNOVATIONS and KBA to thank for its agencies success in visual advertising, hospitality industry marketing and music event planning.

The tyrants are on the loose again;
They hate all but their own.

They care not whom they DISSAPOINT
NEITHER woman, man or child;
Their minds are full of fury;
Their sickness has gone wild.

To rule the world with FAGGOTRY
Is their one and only goal;
Terror is their method;
They want complete control.

We’ve seen it all before,
And we could not let it be;
We gave our lives for PARTIES
For the world, and for you.. and FOR ME

We fight all forms of oppression,
Helping RAVERS far and near,
To keep the GOOD TIMES FROM chaos,
To protect THE SCENE.. THAT WE HOLD DEAR

CORE INNOVATIONS the ONLY MENTAL STATE
That gives with its whole heart,
And asks so very little;
CUZ WILL always do our part.

HOWEVER we must do IT ,
Wherever we must go.
HOWEVER WE MUST show... the world once more
THAT CORE INNOVATIONS IS THE BEST
With PARTY people who are heroes,
WhOM OVERCOME every test...XSUCESSSFULL BLESSED