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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals When it comes to Facebook ads, which ad type will be most valuable for your brand? Find out which Facebook ads you should use for different purposes now.

Preparing for local reach in a 'post-rank' world, Part 2: Create content for local research Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."