CMCG.USA

Check list Is your profile ready for promotion?

Everyone thinks that the main thing is to correctly set up targeting and that there are going to be big sales right at the moment. But in reality, it's just a well-thought-out illusion. The person who came to your profile simply has nothing to latch onto: there is no understanding of what the page is about, which means there is no reason to follow you or your brand.⠀

important. You have only a few seconds to catch the attention of potential followers and convince them to follow you.

We have prepared a guide of 5 main points that you need to take care of before starting the targeted promotion.

✔️ Fill out your profile with interesting and useful content. Use a single style feed, expert posts, or headlines that reveal the pains of your target audience.

✔️ See if your avatar makes you stand out from your competitors. Are the inscriptions readable and do they match the subject of your profile?

✔️ Make sure that your nickname is easy to read and remember and captures the essence of the brand. The nickname should not consist of numbers, complex hissing sounds (sh, ch, tz, tsh, etc.), and a large number of symbols.

✔️ Make sure that your profile header is understandable and unique.

Make your highlights. They should match the style of the profile, answer the most frequently asked questions, and contain only the necessary and relevant information.

And if you don’t know how to arrange it all, please contact the full-cycle CMCG agency. And we will help you to make your profile perfect and efficient! 💯

How are projects launched in CMCG?

We start with a strategy in every project, whether it’s a small or big business, online or offline communication, and we analyze the result and improve it with our marketing experts. Let's take a closer look 😉

☝🏻 To begin with, we sign a contract and create a chat with the client. In the chat, we connect the client, the head of the agency, and all the specialists who will lead the project to the chat.

Further, we have a task - to study the project and completely immerse ourselves in it. After that, a repeated call is made with the client to clarify the details.

Therefore, this stage, perhaps, deserves special attention 👌🏻

The key to high-quality work performance is to understand exactly what you expect after working with us, so all our processes are divided into several stages:
1. Completing technical specifications in a concise and clear manner.
2. Strategy creation
3. Finalization and coordination of details

Based on all the information, the targetologist creates an advertising launch strategy. The specialist assigns a task for creatives to the design department and gains access to accounts. For the entire preparation, up to several days are allotted for the entire preparation.

Only by observing all the points, you achieve the result that you need!

That is why the average period of cooperation with a client is 6+ months. We even have projects that we have been working on for more than a year 🔥

A marketing strategy for Expo2020 Dubai 🥦

This project was completely new to the market, so there were some risks before launch.
Our goal was to think through every detail to bring the brand to market in the B2C area without financial losses. At the launch of the product, we focused on consumers from Europe and the East.

☝🏻 Special attention was focused on the visuals because it was necessary to make a unique trade offer for the eco brand with a lot of competitors in this niche, which would be of interest to potential consumers.

We develop a marketing strategy for the new product and do the following:
▫️Make a comprehensive analysis of the market: from the analysis of the target audience to the development of a brand book.
-Create a series of 12 different packages with 35 different SKUs.
▫️Launch a PR campaign for the product in Dubai.

As a result, an integrated approach to work has helped to create an interesting and concise version of a product.

We developed a creative strategy as well as a communication plan with the consumer. That is, our team has created a new format of promotion for the brand based on the analysis of the target audience and the demand situation. We managed to develop a step-by-step action plan for promotion on social networks, search engines, etc. In addition, part of the work was focused on a PR campaign in Dubai, which helped to promote a new product.

Concept Marketing Communication Group offers you services in:
✔️ Marketing: marketing research, marketing strategy,
✔️ Branding: brand identity, brandbook
✔️ Design: graphic design, illustration, 3D design
✔️ Digital marketing: search engine, optimisation, social media marketing, PPC (Google ads)
✔️ Video production: video presentations, short videos, animation
✔️ Web development: website development, application development, website audit, copywriting.

This is an incomplete list of services. Even with such a summary, you may come across unfamiliar words and you may not understand why you should implement these tools in your business. We will gradually talk about each point-just stay tuned for new publications.

Our goal is efficient work. Therefore, for each company, its own set of services is selected depending on the tasks. Our experts are ready to bring your ideas to life 💫

Do you know exactly what your business needs? Or are you lost in the amount of information?

As you already know, every successful project starts with strategy development👌🏻

This is actually a necessary stage of successful promotion☝🏻
⠀
Therefore, below is the list of 5 best books on strategy for business and corporate📚

✔️ Blue Ocean Strategy: How to Create Uncontested Market Space and Make the CompetitIrrelevant by W.
by W Chan Kim & Renee Mauborgne

This is a ground-breaking strategy book that has sold 3.5 million copies worldwide. Many thought-leaders and business giants read, assessed, and applied the step-by-step process given in this book. It’s an unmissable book if you are a student of strategy. Blue Ocean Strategy typically refers to creating a blue ocean for your company and erecting barriers to competition.

✔️ Good Strategy, Bad Strategy. The Difference and Why It Matters
by Richard Rumelt

With nearly 700 positive ratings on Amazon, this book has grown in popularity since its publication in 2011. For Rumelt, the heart of good strategy is insight into the power in any situation, and into the response. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy.

✔️ Playing to Win. How Strategy Really Works
by A.G. Lafley and Roger L. Martin

The strategy is simple but not easy. Because strategy propels people and organizations to make difficult choices when they can make easier ones!

✔️ Good to Great. Why Do Some Companies Make the Leap and Others Don't?