Core Twelve

To bring Rivere to life for Friedman Properties, we created an ambitious trailer for the proposed luxury tower. To do so, we utilized the full range of tools at our disposal. Original 3D animations were created and composited into original videography; actors were filmed at multiple iconic locations and composited into rendered scenes; and the striking, modern brand we created was infused throughout.

Catalog at Willis Tower dissolves the border between the street and the tower to deliver authentic Chicago hospitality. Our branding brings an approachable, human, and neighborly personality to one of the tallest buildings in the world.

Prudential Plaza is a quintessential Chicago skyscraper. When ownership approved massive new improvements, it was time to update its look and feel. We renamed the building from One Two Pru to simply “Pru,” and created a brand that reflects the workdays to be had here — full of positivity, inspiration, and seizing the day to experience everything Pru has to offer. Welcome to the bright side of town.