MPW Digital

There has always been a high demand for attention-based metrics that measure beyond simply the impression. Advertisers are always focused on serving as many impressions as possible to those in their target demographics.

However, as the demise of third-party cookies unfolds, advertisers are coming to the understanding that they may receive higher conversion rates by focusing on attention rather than sheer reach.

Studies show that “great” creative can provide 10X the ROI that “bad” creative provides. As targeting winds down, we seem to be reverted back to the days of “Mad Men” where only the creative survive. Contact us at MPW to learn about beautifully engaging and creative custom content opportunities with our publishers!

By this point we all know that sports are over with, the music festival you planned on attending is canceled, not to mention your kids will be learning in the comfort of home this quarter.

But how does this affect the media industry in scale?

First let’s touch on the major events such as Cannes, the Dubai Lynx Festival, as well as Ad Week New York that all saw postponements over the last few days.

This could cause a massive reduction in revenue for these events as attendance may plummet by 40-50 percent according to some estimates. Especially as marketers scramble to re-allocate their spend in anticipation for year-end, most potential attendees are prioritizing away from industry events.

Whatever’s next, we are far from scratching the surface on understanding what the secondary effects of this pandemic will be.

Ah, yes, .

A classic and enduring form of that has the power to drum up boatloads of publicity for a .

Is there a way to achieve the same goals through similar means in a digital environment?

We believe that can do just that.

Contact us at MPW Enterprises to learn more.