Electric Colllab

If you ever had to do a mock interview in college, you were probably told by some counselor or advisor to “dress for the job you want” when entering the world of work.

While the fashion anti-conformist in me hates that phrase, the core message rings true: Perception is reality.

Just as we think about the way we present ourselves to make the impression we want, we must present our businesses to win the clients we want. Language, design, tone, functionality - branding paints a powerful picture of what our business is and whether or not its worth paying attention to.

Even in a world of WFH sweatpants, perception is still reality, and the way we “dress” our business matters more than ever.

 

We don’t all go into business to save the planet or revolutionize the world, and that’s 100% ok.

But if you want to build something BIG, that makes a lasting impact and has the longevity to outlive industry shifts, it helps to know what the heck you’re doing this for.

Do you have a “big why” behind the work you do? I’ll tell you mine if you tell me yours. 😉

   

Is my crush on Martha showing yet?

Sure I love her Christmas crafts and cookie recipes, but I’m REALLY lit up by her billion-dollar brand.

When her squeaky clean bubble burst with a prison sentence 😳 she didn’t quit, she changed. And if a friendship with Snoop Dogg doesn’t mark an epic second chapter, I don’t know what does.

Thanks for the personal branding masterclass, Martha. We’re all taking notes.