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overtook as the most visited in 2021.

According to Cloudflare TikTok beat out Google as the most visited website of 2021. In 2020 TikTok was sitting in the 7th spot behind companies like Amazon, Netflix, Apple, Microsoft and Google.

But in 2021 TikTok beat out all of those websites, by claiming the top spot on the list.

Why this is important for your ?

Your firm shouldn't ignore the power of TikTok, especially if you’re looking to land clients in the GenZ or Millennial generations.

Your firm should be making short vids providing tips on what to do in certain situations.

For instance your firm can post tips on what to do when interacting with police, or what to do after a traffic accident, advice on what to do after a divorce the possibilities are endless.

Posting these tips on TikTok can help generate cases for your firm.

They can also help strengthen your firms brand.

If you haven't done so already make sure to go into your firm's Google My Business page and respond to all the reviews that you have there.

Respond to both positive and negative feedback.

Not only does that help solidify your online reputation it can also

help your firm rankings in local search results.

Such a great book written by James Clear.

Second time I am going through it.

So much great information in it.

Here are some simple tips to help your firm get in front of prospects online:

Make sure to have great content on your website.

Content is king for .

Google ranks words.

Think of Google as a large filing cabinet.

Your website is the file that is going to be stored in that cabinet.

How can you have your firm's website stored in that cabinet if you do not tell Google where to store it?

The content on your website tells Google where to file your website.

It tells Google what topic and subtopic your website fits in and if your website checks off all of Google's boxes.

✅ Make sure that you look at how many words worth of content your competitors have for the keywords you are attempting to rank for. Take the average of the top 5 sites and create enough content to match or surpass the amount of content they have.

✅ Each area of law that your firm practices should have its own page.

✅ Write the content for your audience.

❌ Avoid having all of the content for the areas of law that you practice on one page.

❌ Avoid one page website layouts.

❌ Avoid thin content that has no substance.