periscopeUP Website Optimization

Don't base important business decisions on unreliable data. Here's how to find the right agency for a audit.

How to Choose the Right Digital Marketing Agency for a Google Analytics Audit "Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping

"84% of people say they've been convinced to buy a product or service after watching a video." - Tips for using to drive engagement from

3 Exciting Ways B2B Brands Can Use Video to Drive Digital Engagement Explore how your brand can cut through the noise and build meaningful engagement through live events, social media, and video ads.

Planning your 2022 content calendar? Here are some content creation hacks to help you pump out quality content fast. https://www.periscopeup.com/blog/12-content-creation-hacks-you-should-use-now/

12 Content Creation Hacks You Should Use Now Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business

Insights from Jessi Carr via on when following Google's optimization score recommendations are (and are not) useful https://www.ppchero.com/5-optimization-score-recommendations/

Five Optimization Score Recommendations to Look For In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.

Customize your site's 404 page for improved engagement - use helpful links, a great layout and a little humor https://www.periscopeup.com/blog/optimize-your-sites-404-page/

Optimize Your Site’s 404 Page For Improved Engagement Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not

Whether you love or hate dark mode it looks like it's here to stay. Here are some pros and cons from https://www.vectornator.io/blog/dark-mode

Dark Mode: All the Pros and Cons to Consider | Vectornator Blog Let's learn about the history and current uses of Dark Mode for UI design, the pros and cons, and how to use it in our own designs!

Implement call tracking analytics - phone calls convert at 10-15X the rate of online submission forms. https://www.periscopeup.com/blog/call-tracking-analytics/

Why You Need To Implement Call Tracking Analytics As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll

Great suggestions from Laura Salter via for incorporating into your WordPress process. https://kickpoint.ca/agile-principles-for-wordpress-web-design-and-dev/

How We Use Agile Principles in WordPress Web Design & Development When our agency started using Agile principles and stopped using a Waterfall approach for our web design & development projects, everything changed.

Homepage sliders - love 'em or hate 'em? Here's the good, the bad and the ugly.... https://www.periscopeup.com/blog/homepage-sliders-good-and-bad/

The Good, The Bad And The Ugly Truth About Homepage Sliders Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and

Some web developers are giving users an option to turn their interfaces dark. also can extend phone battery life by ~30%. via .

Web Design Trends You're Not Already Expecting (2021) We can all agree that 2021 has been a year to forget, right? Well, here’s something you need to remember. Right now, there are over  23 million

A 1 sec delay in pg load speed --> 11% reduction in pg views. Here's how to improve your website loading speed

How A Small Business Can Improve Website Loading Speed Speed matters when it comes to your website. You probably know that instinctively just from your experience as an online consumer. There are studies that back up