Aidan Morrison Design

The members of the Prometheus Endeavor had been publishing thoughtful and technologically compelling articles for the last 6 years. These members have led robust careers with immense acclaim and achievement. They have been using the platform to challenge modern thinking about technology and help guide current and future leaders in the space.

Despite such accolades, Prometheus Endeavor’s web presence failed to reflect the professional nature of their members. As a technology focused group, their digital presence lacked a cohesive visual identity and fell short of foundational responsive web design principles.

An entirely new website was custom built for them from the ground up. By integrating complex filtering systems, CMS pages, motion design, and a vastly improved mobile interface, Prometheus Endeavor brand came to life in a bold new way.

Most small businesses don’t realize

Just how many customers they lose on mobile. If your site is slow, unclear, or hard to navigate, people bounce in seconds.

Here are the 3 key features every high-converting mobile website needs:

1️⃣ A clear, one-line value statement
Visitors should instantly know what you do, who it’s for, and why it matters.
If they have to guess… they leave.

2️⃣ Simple, thumb-friendly navigation
No tiny text. No 15-item dropdowns.
Just clean, easy-to-tap menus that help people get where they want fast.

3️⃣ A bold, visible CTA
“Book Now,” “Get a Quote,” “Call Us.”
Clear action. Easy tap. Above the fold.

These small changes make a huge difference in how many mobile visitors turn into actual customers.

Struggling to attract donors—or even help people understand what your nonprofit actually offers?

You’re not alone. And it’s exactly the challenge Semester at Penland was facing.

Semester at Penland provides an immersive, cross-disciplinary study-abroad-style experience for emerging artists. But limited, unclear information made it hard for potential students to grasp the opportunity—and even harder for donors to see the real impact of their contributions.

So I stepped in to help.

I developed a cohesive identity system designed to make their mission unmistakably clear. From streamlined communication to printed materials that strengthened their overall presence, the goal was simple:

✨ Make the program easier to understand
✨ Make donor impact impossible to overlook
✨ Make their mission resonate

Branding isn’t just aesthetics—it's clarity, trust, and momentum.

This year, I launched a new website to showcase my clients' success stories, and highlight the impact I've had on their business.

Take a look for yourself.

Projects | Aidan Morrison Design

My Story~

I think of myself as more than a graphic designer. Above all, I'm a collaborator, an extension of your team and your vision. I’m a creative who looks at your project through a wholistic lens and with fresh eyes.

In choosing me, you can trust my reputation. My work has been spread across both public and private business sectors with clients ranging from nationally recognized municipalities, leading global health care companies and award-winning creative teams.

My process is quick, clear, and results driven – saving you time and pushing your business forward.