PT Website Secrets

The second part of your perfect website headline is the method you will use to deliver your results for your clients.

You need to be clear about what you are offering and who it is for in order to capture the right people and turn away those who aren’t a good fit.

So in your subheadline, clearly state your niche, service, and target market in a way that your clients will understand.

Avoid technical jargon or insider language.

So a subheadline for a website agency might be:

“Custom web design and marketing for small business owners who are ready to scale.”

Call out your target, be aspirational, and tell them what you offer.

You want to build trust and encourage them to keep reading.

Confused visitors rarely stick around to read more, and if they are surprised by what they find, they aren’t likely to trust your promises.

Or buy anything.

I hate to be the one to tell you this, but you care a lot more about your awards and accolades and certifications than your clients do.

Telling them you’re the best Ice Cream Shop in town (or went to a French dessert school or are a certified sundae designer) doesn’t have the effect you want it to, unfortunately, because lots of places say that about lots of things.

People want to know whether and how you can help them with their specific problems.

There’s a place for awards and testimonials and your bio down below.

At the top, you need to focus on the value you provide to clients and how you provide it to them better than everyone else.