SEN Design Group

A new year brings new opportunities to sharpen strategy, strengthen teams, and build more resilient businesses.

Thank you for being part of the SEN community.
We’re excited for what’s ahead and ready to help our Members make this year their most intentional yet.

This Thanksgiving, we’re grateful for the strength of our Member community.
Every showroom, every partnership, every conversation this year has moved our industry forward in meaningful ways.

Thank you for the collaboration, the generosity, and the commitment you bring to SEN and to each other.
We’re proud to support the work you do every day, and even more proud to call you part of our community.

Wishing you and your families a warm and restful holiday.

Workshops are one of the most valuable parts of our annual conference, and Denver brought together an outstanding lineup of speakers and topics. Each session gave Members practical tools they could put to work right away, and the conversations that followed are what make Conference meaningful year after year.

This year, we explored:

• Brand Evolution
with Christina Reed, Director of Shows & Brand Experience at GE Appliances
A look at how today’s homeowners research, compare, and choose kitchen & bath products, and how brands can stay relevant as consumer habits continue to shift.

• HR Fundamentals
with Erin Momont & Molly Syal, Co-Founders of Rise & Co Talent
A practical breakdown of what every firm needs to hire well, set expectations, and build stronger teams in a fast-changing labor market.

• Practical AI for Showrooms
with Mike Evans, business strategist and keynote speaker
An industry-focused overview of the AI tools gaining traction in the kitchen & bath world, and how firms are already using them to streamline operations and improve client experience.

• Creating an Exceptional Client Experience
with Greg Rohl, Founder of The Rohl Model
An inside look at how affluent clients make decisions, how to communicate premium value, and how to guide homeowners to more confident “yes” decisions.

Thank you to all our speakers for contributing their expertise, and to our Members for bringing the conversations to life.

Six weeks later and we’re still talking about Denver!

Our 2025 Annual Conference kicked off with an opening night celebration that brought together Members and Vendor Partners from across the country.

It was the perfect start to three days of learning, connection, and collaboration, and an opportunity to recognize the outstanding Members and Partners whose contributions made a meaningful impact this year.

Thank you to everyone who joined us in Denver and helped set the tone for an incredible Conference.

More Conference highlights are coming, stay tuned.

Learn more about SEN: https://sendesigngroup.com/

Huge congratulations to our friend, Courtney Auten, honored as a 2025 KBDN Innovator!

Your passion for our industry inspires us all. So proud of you!

Courtney Auten - Kitchen & Bath Design News Cabinet designer follows her passion Courtney Auten was the first cabinet designer hired at Cornelius, NC-based Autograph…