Content Puppy Productions

Email Marketing
No list of the best places to use video would be complete without mentioning Email Marketing. As you well know, Email is a proven and effective way to communicate with potential customers.
Once they have opted in and joined your company mailing list, they’ve given their permission for you to contact them about new products, new features, and future sales events.
No wonder Email Marketing is an integral part of most B2B marketing strategies.
So, what does that have to do with video, you may ask? It turns out that video makes Email Marketing more effective, by just about any metric.
According to Wordstream, emails that contain video can increase clickthrough rates by 96%. A video thumbnail image in the body of an email increases engagement by 41%. Simply including the word “video” in an email subject line increases open rates by 6%.
In most instances, videos are not actually embedded in an email—clicking a link opens a web page where the video can play. But a new company called EyeMail has a different solution.
They’ve found a way to embed video within the email itself, and claim open rates as high as 60%, compared to the industry average of 22.8%.

Landing Pages:
Most marketers think of the sales process as a series of brand interactions—also known as the Buyer’s Journey. In many instances, that journey ends with a Landing Page—an online portal where customers “land” after clicking a link in an email or digital ad.
Landing Pages are designed for customer conversion. They’re where customers make purchase decisions, pledge fundraising dollars, join mailing lists, and more.
And video, it turns out, makes Landing Pages work even harder.
54% of marketers routinely include videos on their Landing Pages, and for good reason. According to Wordstream, Landing Page Videos can increase conversion rates by more than 80%.
Landing Page videos can take many forms, including Product Videos, Testimonials, Brand Films, and Fundraising Presentations.

Employee Training:
The last item on our list of the best places to use video to help your business is a little less expected—Employee Training Videos, or eLearning. Employee Training Videos are one of the fastest growing segments of video production.
This trend began during the pandemic. With large numbers of employees working from home, companies suddenly found it difficult to schedule in-person training sessions.
In 2023, nearly 75% of large enterprise companies have begun using video for onboarding and training purposes.
Microsoft launched an internal portal to deliver training to its employees. By saving the costs of travel and meeting space rental, they managed to reduce the cost of eLearning from $320 per hour to just $17 per hour
Most Employee Training programs use a modular format for self-directed learning. Employees can watch videos at their own pace.

Website Videos
After you connect with new customers and generate leads, the next step is engaging and nurturing those leads.
The best place to do that: your website.
That’s the first place people will look to learn more about your company and your products. For example, a Brand Positioning Video on your homepage is a great way to educate consumers and differentiate your business.
But don’t stop there. If you have an “about us” page on your website, an About Us Video can be a great addition.
Website Videos can also make your website more effective. According to Wyzowl, 86% of marketers say video has helped them boost website traffic, and 87% say it has increased dwell time, or the time visitors spend on individual web pages.
Website Videos can take different forms, including animated explainer videos, customer testimonials, employee interviews, and product demonstrations.
And speaking of product demonstrations…

Product Videos:
Product demonstrations are one of the most effective types of video for closing a sale. They show how products work, their features, and benefits. And most importantly, they can provide emotional context—how using the product makes you feel.
If you have an e-commerce website, Product Videos are especially effective when posted on individual product pages. According to Kissmetrics, website visitors who watch a Product Video are 85% more likely to purchase that product.
And according to Wyzowl data, 89% of people say watching a video has convinced them to buy a product or service.
Believe it or not, Product Videos can even increase in-store sales. According to Google, 89% of smartphone users watch Product Videos on their phone while shopping in person.