Brands by RISE

Last October, I found myself thinking something I know so many women quietly feel:

"I love what I'm building, but I can't keep doing it like this."

Not because I didn't love my business.

Not because I lacked ambition.

But because becoming a mom changed the way I thought about success.

I realized that if I wanted to continue helping women build meaningful brands while building my own life with intention, something had to change.

And over the last several months, that question has shaped everything.

A new website.

A new mission.

A new way of serving women.

And honestly, a much deeper understanding of what so many founders are carrying.

Because I don't think we're meant to choose between building something meaningful and being present for the lives we're creating.

And I definitely don't think we're meant to carry it all alone.

So today, I'm excited to officially share the next chapter of By Ris.

A place for women building big dreams and full lives.

🤍

Going back to school after 11 years of building brands has been one of the most humbling experiences of my life.

Not because I’m leaving my business behind.
But because it forced me to become a beginner again.

To sit in rooms where I don’t have all the answers.
To learn something completely new.
To start over in an area I deeply care about.

And honestly, it gave me an even deeper appreciation for my clients who do this every single day.

The women leaving corporate careers they spent years building.
The founders pivoting industries entirely.
The ones learning manufacturing, marketing, launches, leadership, inventory, customer experience, and content all at once because they believe deeply in something they want to create.

There’s a grief that comes with starting over when you already had expertise in another room.

Going from confidence to uncertainty.
From knowing exactly what you’re doing to asking questions again.

But I’m learning that some of the strongest brands are built by people willing to become beginners again.

The people willing to stay curious.
To adapt.
To learn publicly.
To build before they feel fully ready.

Beginning again doesn’t make you less qualified.

Sometimes it’s exactly what allows you to build something better this time around.