PPC Farm

We choose focus over “full-service.”

While most agencies try to cover every corner of Amazon, we go the opposite direction.

We strip everything back to the one thing we’re truly obsessed with, PPC.

We don’t handle listings, inventory, or customer messages.

We don’t fix violations or manage brand stores.

We know first hand how all those parts work (because we’re sellers too) and we’re always happy to share expert advice or connect you with the right people.

But our craft, our obsession, is PPC. That’s where we spend our time mastering the details.

Because trying to do it all usually means doing none of it at the highest level.

Our energy goes where the growth happens: inside ad accounts.

That’s where we test, refine, and scale. Every. Single. Day.

We’re not a generalist agency. We’re a team of PPC specialists who live and breathe campaign performance.

That’s why our clients stay longer and our results compound.

Focus is our advantage. PPC is our craft.

And we plan to keep it that way.

Your Q&A section isn't just customer service anymore.

It's your secret weapon for controlling Rufus.

Most sellers treat Q&A like an afterthought.

Maybe you check it once a quarter, answer a few questions, and call it done.

But there’s something you should know:

When customers ask Rufus questions about your product, it's pulling answers directly from your Q&A section.

And if you haven't answered those questions yourself?

Rufus is making its best guess based on whatever random customer responses are sitting there.

That's a problem.

Because YOUR answers carry more algorithmic weight than customer answers.

Amazon knows you have the most accurate product information.

So when you leave questions unanswered, you're basically handing over control of your product narrative to whoever decides to chime in.

Think about it: if the only answers in your Q&A come from random customers, that's what Rufus learns from.

And customers don't always get it right.

They might misunderstand product specs, give incorrect sizing advice, or share outdated information.

When you answer questions directly, you're training Rufus to give accurate responses to every future customer.

The fix is simple:

✅ Check Q&A regularly
✅ Answer every question thoroughly
✅ Include key details that address common concerns
✅ Use this as a chance to reinforce your value props

Your Q&A section is now part of your conversion optimization strategy.

Don't let Rufus guess at a narrative you should be controlling.

Your ad strategy should match your goals, period.

It’s not just about picking Sponsored Products or Sponsored Brands.

It’s about choosing the right campaign type within those ad formats, based on the specific goal you’re chasing.

Trying to rank a new ASIN?
➢ You might lead with auto campaigns and broad match discovery to find high-volume search terms fast.

Looking to maximize profitability?
➢ Now it’s about refining to exact match campaigns with proven keywords that consistently convert.

Want to retarget warm audiences?
➢ Sponsored Display views remarketing campaigns will help pull those shoppers back in, on and off Amazon.

Need to build brand awareness?
➢ Headline-style Sponsored Brands campaigns with a link to your Storefront can showcase your full lineup and increase brand searches over time.

The point is, every campaign type has a job.

And that job only works when it’s aligned with a specific outcome:

‣ Use auto campaigns to discover

‣ Use exact match to harvest

‣ Use Sponsored Brands to build trust

‣ Use Sponsored Display to recover lost clicks

Most wasted ad spend happens when strategies and goals are out of sync.

Start with the outcome you want, then build the campaigns to support it.

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