Direct Marketing Media

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Where are people clicking on local search results pages?

https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win

The New Snack Pack: Where Users are Clicking & How You Can Win Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.

Need some tips for staying on top of avg CPC's? Here's a great article:

http://searchengineland.com/four-ways-stay-top-average-cpc-227839

Four Ways To Stay On Top Of Average CPC Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC.