Stir. Strategic customer experience

"When you have two coffee shops right next to each other, each selling the exact same coffee for the exact same price, Service Design is the reason you go into one coffee shop and not the other"
- Marc Fonteijn

Oldie but goodie!

This guide on how to map your experience talks about one important aspect - the actual mapping activity gives you new perspectives and insights to your own business.

Our Guide to Experience Mapping | Adaptive Path Our Guide to Experience Mapping August 12, 2013 | By Patrick Quattlebaum We’ve been doing experience mapping in our practice for several years now. Why? Customers are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences often br...