Gail Perry Group

The second gift is harder to earn than the first.

Not necessarily because the donor's capacity changed, and not because they moved on. But because most organizations stop doing the relational work the moment the first gift arrives.

The thank you goes out. The acknowledgment gets filed. And then the donor hears from you primarily when you need something.

Remember this: those tasks are maintenance. They aren't truly stewardship.

And maintenance doesn't build the kind of relationship that produces a second gift meaningfully larger than the first.
There are five specific moves that can change this. Check out our blog to learn more.

gailperrygroup.com/major-donor-stewardship-second-gift/

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Not a roundup, but instead real insights, field-tested and written for serious fundraisers.

One subscriber said it this way:

"Your newsletter is a source of encouragement and intelligence always."

That's what Fridays can feel like.

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