Mobivity

More restaurants are investing in loyalty, and for good reason.

According to our partner Paytronix Systems , 57% of restaurants now offer a loyalty program. That momentum signals one thing: loyalty is no longer just a “nice to have”, it’s a core growth lever.

But as programs become more common, the next phase is clear: refinement.

To make loyalty a higher and more predictable growth driver, marketers are starting to ask different questions:

• Which reward structures actually motivate our guests?
• What aligns with our brand experience—not just what’s easiest to build?
• How do we make this seamless for staff while hitting financial goals?

Mobivity and Paytronix are working together to help QSRs go deeper—not just with personalization, but with strategic clarity around how loyalty connects to the bigger picture.

Restaurant Loyalty Becomes a Race for One-to-One Engagement In part one of this series on loyalty, we set the baseline for what’s happening within the segment and why stakes are rising. But let’s now explore what the next generation looks like and how some brands are finding paths to engagement amid rising inflation and parity in the marketplace. Today, ...

Mobile puzzle games aren’t just for quick distractions—they’re part of a daily routine.

Among all age groups, adults 50+ spend the most time in these games each day, averaging more than 17 minutes. Those in their 30s and 40s aren’t far behind.

It’s a reminder that mobile gaming isn’t a niche activity.
It’s a mainstream habit across generations—and an opportunity for brands to engage customers in channels they already trust.

Curious about how Connected Rewards® could boost your customer engagement?

Now’s the perfect time to try with no risk.

Because Mobivity reimburses offer redemptions, brands can launch a Connected Rewards® trial without impacting your budget.

Test it. See the results. Decide if it’s right for you.

No risk. Real rewards. Big upside potential.

Want us to send more information? Reply below with "GAME ON"

🔥 It’s National BBQ Day! If your brand is serving up smoky, saucy favorites, now’s the perfect time to ask:

Are you turning seasonal traffic into long-term loyalty?

Our 2025 QSR Benchmark Report shows that 72% of restaurant chains offer a sign-up incentive, but most stick to safe formats like modest discounts or a free side. On days like today, when guests are already engaging with your menu, a well-timed offer could be the difference between a one-time visit and lasting loyalty.

📥 See how nearly 200 chains structure their loyalty incentives—and where there’s room to stand out.

Download the full report: https://www.mobivity.com/resources-center/2025-qsr-benchmark-report

"Is this really right for our brand?"

It’s a common—and fair—question when brands explore adding mobile game cross-promotions into their marketing mix.

The underlying concern? That promoting mobile games to their audiences could dilute brand equity.

But here’s what the data tells us:
• Two-thirds of your existing audience already plays mobile games
• Brand offers with games outperform those same offers without games by 22%
• Basket size increases by 2.2x when mobile games are added

Acknowledging this behavior doesn’t weaken your brand—it opens the door to deeper, more meaningful engagement.

Over the past three years, we’ve worked with leading restaurant, retail, and convenience stores to activate these channels—most of which began with the same concern. As a result, we’ve seen a 96% customer retention rate with retailers and brands turning this into an evergreen promotion.

Why does it work?

Because the most effective connections happen when brands show up in the spaces where customers already spend their time.

In fact, when an offer is tied to a mobile game experience, customers return 2.5x more often than with traditional standalone promotions.

So the real risk isn’t brand erosion—it’s missing the chance to meet your customers where they are today.