Informatics, Inc.

In 0.05 seconds, a visitor has already formed an opinion about your website.

In five seconds, 61% of them will leave if they don't find what they're looking for.

That's a very small window. And the copy that fills it matters more than anything else on your site.
Not your About page. Not your services page. Your headline. The first line a visitor reads either keeps them or loses them.

A strong homepage headline does three things:

1. Speaks directly to your ideal customer
2. Makes your value clear in plain language
3. Gives them a reason to keep reading

What does yours say?

By 2030, AI search is projected to handle 60% of all queries.

If your brand isn't being surfaced in those AI-driven answers, you're missing a growing share of early-stage discovery where buyers are forming opinions before they ever visit your website.

We created a Generative Engine Optimization (GEO) Audit to help companies understand where they stand and what to fix.

Request an audit:
https://bit.ly/4ebPnXn

Most companies don't need another vendor. They need a partner who understands their business well enough to push back, ask the right questions, and connect digital strategy to revenue growth.

Informatics has built client partnerships over 25 years by operating that way. We're not interested in executing tactics in isolation. We want to understand where your business is going and build a digital strategy that helps you achieve your goals.

We're proud to share that our own Amanda Hoffmann, Digital Marketing Strategist at Informatics, will be joining a panel of local experts at the Cedar Rapids Metro Economic Alliance's Let's Get Down to Business: Social Media Marketing event on June 11 from 8-9:30am at the Cedar Rapids Metro Economic Alliance building.

Amanda will be sharing practical strategies and real-world insights alongside Emily Kleitsch of the Cedar Rapids Tourism Office and Jenn Draper of HEA Book Boutique. If you're a Cedar Rapids Metro Economic Alliance member looking to build stronger online engagement for your brand, this is a morning worth showing up for.

313% more likely to succeed.

That’s what the data says about teams that actually document their strategy.

Turns out, the upfront work matters more than most people think.