HeartSpark Design

The symbols we use matter.

We talk a lot about ditching the scarcity mindset...
but the icons we use to ask for donations still whisper “small.”

Search “donation” on a stock site:
🫴 Open hands
🐷 Piggy banks
💰 Coins
❤️ Hearts on hearts

Now search “buy”:
💳 Credit cards
📱 Phones
💵 Dollar bills

See the difference?

Nonprofits run on real dollars and serious commitment…not love and loose change.

If we keep using icons that make giving look frivolous instead of an investment, we’re downplaying the real impact of every donation.

Something to think about as you’re updating your website for giving season 💡

🚨 It’s here! 🚨

The Nonprofit Brand Personality Quiz is officially live!

If you’ve ever struggled to explain what makes your organization different, or you feel like your brand looks “fine” but not as fun or vibrant as it should be…this is for you!

In just 5 minutes, you’ll discover your core brand personality and what it means for your messaging, design, and donor strategy.

Because your nonprofit doesn’t need to be for everyone.
It needs to be unmistakably YOU.

This quiz was built for leaders who are tired of playing it safe or soft just to fit the “nonprofit box.”

Your cause deserves clarity.
Your voice deserves consistency.
And your brand deserves to reflect the boldness of your mission.

Take the quiz and discover who you really are as a brand → https://heartsparkdesign.com/quiz/

Then start owning that space as bold, clear, and unmistakably you!

After you take the quiz, share your result below! I'd love to celebrate it with you 🎉

Nonprofit Brand Personality Quiz Discover Your Nonprofit’s Unique Personality Take the free Brand Personality Quiz to discover which of the 12 best fits your nonprofit best. See your dominant traits, how supporters see you, and what to say to rally your community and attract new raving fans. What is a “brand personality?” Jus...