Waymarks Web Solutions, LLC

Tired of chasing web and content trends that don't fit YOUR business? Before you can roadmap a new strategy, you need data and to do some research.

Okay... but where do you start?

Use my 3As approach:

✅ Analytics
Gather all the data you can through platform analytics, Google analytics, free and paid tools. Stop guessing and use this data to find patterns and get usable insight.

Aren't collecting data yet? The best time to start was six months ago. The next best time is today. (This is your sign.)

✅ Audience
Know your audience! Who are they? What are their needs, their goals, their objections? What are they really searching for? Where do they hang out online? How do they make decisions? Do you have previous clients you can survey for deeper insights, gather testimonials from, or feature in a case study?

✅ Audits
Audit your site, content, or funnels for performance, clarity, and user experience. Find the gaps and opportunities for improvement. Evaluate your positioning and messaging, user experience, and SEO/AEO efforts.

It's not glamorous and it can take time, but this dirty work is foundational to creating a strong digital marketing strategy. You need a roadmap customized to your business, that will grow with you, and that will outlive popular trends.

These 3As will help you get started the right way.

Need a hand? Over at Waymarks, we've got your back. 🌱

Just like our clients, sometimes our business needs an audit and some updates.

Excited to share that the Waymarks' website has had a light refresh! ✨

We've updated our main pages to better highlight how we help mission-driven businesses create a content strategy that turns marketing efforts into real results.

And the site navigation was polished to improve the user experience.

Take a look:

Content Strategy, Case Studies, and Blog Support with Waymarks You're on a mission. Get the content strategy you need to attract best-fit clients, turn lurkers into leads, and close more deals.

Hey, friends! New summer mini-offer: 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐡𝐞𝐜𝐤𝐮𝐩𝐬 + 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬.

It’s perfect for:
✅ Business owners with an outdated site
✅ Newer sites that aren’t converting
✅ Folks prepping for a busy fall season

Here's how it works:
I review your current website, walk through my findings on Loom, and send you a PDF report and action plan — plus we talk it through together in a 30-minute call.

No strings. No pressure. Just honest, helpful insight.

For $497! Booking through July 30 and only 6 spots current available.

Want in? Email [email protected] for details.

Your website called. It wants a checkup.

If your homepage feels “meh,” your content isn’t doing much, or you haven’t touched your site in way too long... This is for you.

I put together a quick guide to help you:
✅ What a website audit is
✅ Figure out what kind of audit you need right now
✅ Start fixing issues on your site now with 5 minute time blocks

You may not need a full overhaul.
Just a smarter way to spot what’s off and how to fix it.

Click my new article to learn more.

How to Audit a Website: A Clear, Practical Guide for Small Teams It's been awhile since your site had a checkup, but how can you audit your site? I explain three types of audits with checklists and tools.

Don't waste your H1 page headers on vague copy like "welcome" or your company's name.

This is prime digital real estate. It's often the first thing a visitor sees on page load.

It also helps search engines know what your page is about, and they can match it to search queries.

So make your messaging count!

Consider:

🌿 What do you offer?
🌿 Who do you serve?
🌿 Why does it matter?

Knowing the answers to those questions will transform your H1 copy, making it more impactful and more successful.

The first thing I do when reviewing a website is to right click, inspect, and scan the code for header tags.

Many websites are not properly using the H1 tag for their page's most important headline.

And in some cases, H2s - H6s seem arbitrarily assigned instead of following best practices. (I suspect this has a lot to do with how the heading tags are styled by their themes and templates.)

It is often a simple fix.

That can make a huge difference in both SEO and user experience.

Make sure each page has one — and only one — H1.

And use the H2 - H6 headers to show hierarchy of the page content.