AdWise Group

Beacons bring home the bacon. McDonald's uses beacons and gets 18,000 redemptions in 4 weeks in just 17 stores plus an increase of 8% in sales for the items promoted.

The New Happy Meal: Beacons Drive Sales at McDonald's Fast food locations are quickly becoming a hotbed of mobile commerce. With millions of regular and repeat customers, savvy marketers are deploying the latest mobile innovations to enhance, or at least speed up, the dining experience. Now beacons are hitting fast food and they're helping increase sal…

Congratulations to the Winner of the Halloween Costume Contest from Mr. Jim's Pizza. Meet Sweet Baby Zane-Elephant!

What is attribution? Identifying the actions (or interactions with your brand) that led to a desired outcome (conversion) and assigning a value to each. What's moving your customer down the purchase funnel? Marketers are using an average of 13 channels to drive marketing objectives. The question is how to measure and analyze the value of each. (Center for Media Research)

On which of your many devices do you close the deal?

MILLENNIALS (age 18-34) a force to be reckoned with for online shopping.