Solid Impressions

A one time ad blitz gets attention. It doesn't build trust.

Trust comes from showing up again and again. Same message, right timing, every time.
That's what keeps you top of mind when people are ready to buy.

Stop chasing a moment. Start building a rhythm.

Did you know that it was on this day, July 2, 1776, that the Continental Congress voted to declare independence? July 4th is just the date the final wording of the Declaration was approved.

Your email platform already knows what each customer clicked on, and in our latest blog post, we show how to cross-reference that click data. Using upcoming birthdays and anniversaries as an example, follow up with a postcard featuring the exact product they were eyeing. This is the kind of personalization that actually lifts response!

https://www.solid-impressions.com/blog/turn-email-clicks-into-targeted-print-campaigns.html

Most marketers jump straight to the list, the message, and the design. In our latest blog post, we explain why strategy is the step that comes first and walk through five distinct approaches, from building brand recognition to getting past the gatekeepers, that should shape every decision after it.

Before You Design That Mailer, Get Clear on Your Strategy Before You Design That Mailer, Get Clear on Your Strategy