Ampfactor

Our CEO, Blake Williams, was on Alice Heiman's "Sales Talk for CEOs" podcast recently. Check it out.

Sales Talk for CEOs: Winning Hearts, Minds, and Clients Through Account-Based Marketing with Blake Williams (S2:E8) Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of account-based marketing in your own b...

We've spent a long time talking about lead scoring as marketers. It's time to start talking more about account scoring.

Why Account Scoring Trumps Lead Scoring - and Why It's Way More than Intent Data - Ampfactor Lead scoring is yesterday's news. You should be scoring your accounts as well as the contacts within your accounts. Know your buying council!