Elevated

📣 Twitter Ads Update: Twitter recently announced they are rolling out a beta test to all advertisers for Search Keyword Ads.

Advertisers can now find this as a new Conversion 'campaign objective' in the Twitter Ads interface. Search Keywords Ads will reach people searching for targeted terms which signals a stronger sense of intent.

A Valentine’s Day poem from us, to you 🧡

Roses are red, violets are blue,
Digital marketing is what we do.
On this Valentine's Day, let's spread love,
With targeted ads, from heaven above.

Our algorithms, so sharp and so bright,
Will make your message, shine all night.
Reach your customers, with a heart full of love,
With a well-crafted email or push from above.

So send that love, with a click of a mouse,
And watch your sales, like a lover's spouse.
Roses are red, violets are blue,
Digital marketing is the way, to say I love you!

📣 As of today, Google is relaxing their policies and allowing you to promote pharmaceuticals containing CBD.

This new update will allow the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.

All ads promoting other CBD-based products, including supplements, food additives, and inhalants, continue to be disallowed.

Full details on this update can be found here: https://hubs.ly/Q01yG8Mm0