Beacons Point
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10/18/2022
Are you a basecamp marketer? Our mission is to create an email that marketers WANT to read.
We have a lot of fun creating this email and love seeing all the replies and engagement. If you want to join the group head here: https://bcnspnt.co/3Vrhgz3
We can't wait to see you there!
10/17/2022
Do we have any Schitt's Creek fans?
A negative buyer persona is a hypothetical sketch of one of these less-than-ideal customers.
It measures the risk of certain customers and allows your company to focus on buyers who will help you flourish. They are the opposite of buyer personas, which you should have as well.
Negative buyer personas are similar to your buyer personas in a few ways; they can often share the same demographics, same company type, and a similar story. But where they differ may be their goals and challenges.
When crafting your negative buyer person, be sure to pay attention to which goals someone would want that you may not be able to provide. Whether they be unrealistic or not, a service you provide. A negative buyer persona is here to help you save time and money from potential clients that you may not be able to help in the way that they would like.
You should create your buyer persona before crafting a negative buyer persona. You want to know what you want before establishing what you don’t want.
We created a fake company that provides online retail products for consumers for these examples.
Please don’t use “as-is” for your business. David Rose is fictitious, and so is this example!
https://bcnspnt.co/3g5ZaCA
10/10/2022
Be intentional within your sales process.
Using the innovative tools at your disposal, you can automate your sales process, create lists and target specific accounts by size, industry, location, revenue, and more.
Chris Nault the founder of Growth Marketing Firm, is passionate about teaching you how to identify your ideal customer profile, cultivate growth, and make the most out of your marketing efforts.
Fill the gaps in your sales process by automating the process and taking the guesswork out of where your leads are coming from.
Join us October 25th at 11 AM PT
https://bcnspnt.co/3ytZXnc
This episode is one that you DO NOT want to miss.
Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.
Eddie shares what has helped grow his mentality and what has helped him to allow himself to market Flex in such a personal way.
He says that B2B will always be H2H (Human to Human), and we love that mentality and the way he reverse engineers his marketing strategy.
If you loved this podcast episode as much as we did be sure to check out Eddie's podcast Flex & Friends Podcast, check it out here: https://bcnspnt.co/3Cn1NbS
https://bcnspnt.co/3xYcZJd
Alex and Stori review their favorite sessions from INBOUND22 in our latest episode of The B2B Growth Marketer Podcast.
We always love how enthusiastic and informative Jay is; he shared some great data-based points that really stuck with us and we have been implementing. If you're interested in hearing about the other sessions we loved, listen to our latest episode out now!
Available on Apple Podcasts or where ever you listen.
https://bcnspnt.co/3BCzHaV
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Carlsbad, CA
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
