BoothBid

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.

Do Your Own Keyword Research

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find the value in our business.

Using the Right Keywords

Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.

Long-tail keywords, on the other hand, may not be as frequently typed into a search engine—think, “Egg” vs. “Poached Egg with Avocado and Bechemel”. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.

Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte, but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.

Avoid Keyword Stuffing

Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered a taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.

Now that you’ve read through these tips, you’re ready to become an SEO expert too! Contact us if you'd like some help!

Stop trying to sell on the first phone call!

If you are lucky enough to get a phone call scheduled, don't make the mistake of trying to sell everything in 15 minutes.

The goal here is to find out what your potential sponsor wants. That’s it. The goal of this meeting or call is not to wax poetic about your awesome activations. Your job is to be a detective and find out what your sponsor's goals are.

Learn more on the Blog.
Link in the Bio!

Need to stretch your marketing budget?
Need more sponsorship sales?
BoothBid connects new and emerging businesses with sponsorships.

Visit www.boothbid.com to learn more!
FREE to the first 50 conferences!

Need Sponsorship Sales?

Need to stretch your marketing dollar? We are offering this service FREE to the first 50 conferences!

Visit
Www.boothbid.com to learn more!