Project Digital

You’ve said it...
“I need to post more.”
“I’ll get to it this week.”
“I just don’t have the time.”

Weeks pass. Nothing goes out.

It’s not a motivation problem, it’s a capacity problem.

Let us take social media off your plate and turn it into a system:

Planned. Posted. Managed.

So it actually gets done.

Contact us today to learn more about Social Media Management services.

Our client Thomsen Insurance is a great example of our basic Brand:Refresh, giving her business a fresh, updated look with more meaningful visual elements. The Brand:Refresh will help bring consistency to all of your businesses branded assets and a more modernized look.

There are 3 packages to choose from for every business budget starting at $1500. Interested in making this investment in your brand image? Message or comment and let's get started!

He was one of the smallest players to play the game, standing 5 feet 4½ inches and weighing 140 pounds, resulting in his nickname. "Wee Willie" Keeler is a Baseball Hall of Famer and appeared as number 75 on The Sporting News' list of the "100 Greatest Baseball Players". When asked about his incredible batting ability, he simply said "Keep your eye clear, and hit 'em where they ain't".

How does this apply to branding? You don't have to be the biggest. You just have to "Hit 'em where they ain't". Don't do what your competitors are doing. Do what they AREN'T doing. Don't compete in the same space. Find the empty space and own it.

What was the thought behind this design for Atlas Conflict Resolution? Let’s Dissect the Design.

Atlas Conflict Resolution is a law practice specializing in mediation services. My first thought was something visually representing either a globe or the Greek Titan, Atlas. Atlas the Titan seemed counterintuitive. There was no real resolution in his story. Just punishment. Whereas a globe represents boundaries. Boundaries (and the crossing of them) can certainly cause conflict. But also opens the door to resolution.

Next thought… how can I create a globe and bring the initials of the business, ACR, into it? With a very rudimentary use of singular axes for the globe, the suggestion of the initials started to take shape. The inversion of the lower right quadrant helped to bring the initials into sight as well as offering the opportunity to add a conflicting element into the design. The soothing teal offset by a more energized orange and we introduce a non-conforming element, visually achieving conflict.

As a seasoned designer nearing 34 years experience, there’s little that excites me more professionally than to apply subtle psychology to a brand marque. Intentional and meaningful design.