Tourism Cares

When we talk about sustainable travel, we often focus on transportation, accommodations, and visitor experiences. But what about the food on our plates?

In our latest blog written by friends at The Good Food Institute, we explore how protein choices are becoming part of the sustainability conversation, and why food systems deserve a seat at the table when we think about the future of travel.

From climate impacts to community resilience, the choices destinations, hotels, restaurants, and travelers make around food can have far-reaching effects.

Read more https://hubs.ly/Q04lrYNx0

✨ Introducing ✨ The Meaningful Travel Map of Colombia.

From vibrant cities and breathtaking biodiversity to community-led conservation and cultural experiences, Colombia is creating travel opportunities that empower local communities, protect natural ecosystems, and foster deeper connections between travelers and place.

🌎 Explore meaningful experiences across Colombia, including Afro-Colombian and Indigenous-led tourism along the Pacific Coast to wildlife, birdwatching, and nature experiences that directly support local livelihoods and conservation efforts.

➡️ Discover the newly expanded Meaningful Travel Map of Colombia and start planning journeys with greater purpose and impact. https://hubs.ly/Q04kzzVK0

📸: Hotel Waya Guajira
📸: Explore Nuquí
📸: Reserva Natural El Encanto de Guanapalo

Finding meaningful experiences doesn’t have to mean starting from scratch.

The Tourism Cares Meaningful Travel Map helps travel advisors and tour operators discover vetted organizations, experiences, and businesses that create positive impact for local communities while offering travelers something more authentic and memorable.

➡️ Here's Day 5's action: Search the Meaningful Travel Map for one experience you can add to a current itinerary.

Get started here: https://hubs.ly/Q04g07G00

It's Day 3️⃣ for the Meaningful Travel Advisor Challenge, and we are tackling what "meaningful" means to your clients.

Meaningful travel looks different for every traveler.

For some, it’s learning from local communities. For others, it’s slowing down, supporting small businesses, or experiencing a destination beyond the highlights.

The best way to uncover what matters most? Ask better questions.

☑️ Today’s Action: Add one meaningful travel question to your next client conversation.

Start with: “I try to include experiences that are run by local people and small businesses, so you get a better feel for the place, not just the main sights. Would that interest you?”

Need more guidance? Check out our new Meaningful Travel Conversation Playbook for more prompt questions you can ask your clients:
https://hubs.ly/Q04g08f70

Clients are already telling us what they want. We just have to listen differently.

“Less crowded.”
“More authentic.”
“Something unique.”
“More time with locals.”

These are often signals that travelers are looking for deeper connections and more meaningful experiences.

Day 2️⃣ Action ➡️ Identify one client signal you’ve heard recently and think about how you could respond with a more locally rooted experience.

Use our newly released Meaningful Travel Conversation Playbook for additional inspiration:
https://hubs.ly/Q04g09n10