Apex Consulting Network

Algorithm Based Marketing is Dying.

Google only cares about profit and social media's are constantly manipulating their algorithms.

But, all hope is not lost.

As of July, 2024 Streaming TV hit 40% of TOTAL U.S. TV Usage for the First Time in history.

In this video, our CEO explains the exact strategy we used to help a local Bojangles franchise expand market share as the first location in Northeast Ohio. By combining video commercials shown on platforms like Amazon Prime Video, Roku, Tubi, and Pluto TV with coupons targeted towards mobile phones, we captured the attention of potential customers during their evening TV time and rewarded them with irresistible Bojangles coupons the next morning - leading to 150+ new customer visits in less than 90 days.

Advantages of Programmatic + CTV for Restaurant Franchisees:

1. You likely already have a creative bank of content that can be repurposed for Programmatic + CTV
2. Location based targeting allows you to directly target your local competition's customers
3. Dayparting eliminates wasted ad-spend by targeting your customers when they're most likely to engage

If you're looking to set yourself apart from the competition, now is the perfect time to explore a CTV + Programmatic Strategy.

It's time to FREE yourself from chasing the algorithm.