Design Management Institute

Featured dmi:DVA Winner - CROWN
The Evolve Project

Crown Equipment, a global leader in material handling, launched the Evolve Project to modernize part marking, replacing labor-intensive, paint-filled embossing with UV printing and laser etching. Cross-functional teams used empathy-driven research and rapid prototyping to design a system that improved speed, consistency, and sustainability. The initiative cut labor by 85%, reduced marking time by 60%, eliminated waste, and enhanced worker experience, delivering faster production, higher quality, and a safer, more flexible workplace.

Read More about this honorable mention winner: https://www.dmi.org/page/2025DVACrown

The dmi:Design Value Awards recognizes teams around the globe who deliver significant value through Design and Design Management best practices.

Mark your calendar, this year's Design Value Award Ceremony will be held in Boston at the dmi:Design Leadership Conference, September 22-24. Apply at: www.dmi.org/DVA

DMI Thanks CGI Federal and Sean Hughes for hosting the 2026 dmi:New Voices Shaping Design Futures Conference. It was an excellent two days of networking, sharing, and learning.