Vendilli

Today on the show, Chris welcomes Doug Jones, Director of Global Marketing at Aerotech. Uncover the strategic secrets of global B2B marketing.

Doug’s insider perspective dives into how global manufacturing and technical B2B businesses approach demand generation differently. You’ll discover:

How to articulate marketing value to executive teams despite resource constraints; the importance of prioritizing demand creation over quick wins in complex, niche markets; the anatomy of a meticulously crafted strategy map to align cross-functional teams and execute on goals, practical systems to manage localization challenges and cultural nuances; the role of AI in scaling technical content and reducing time-to-value in complex sales funnels and a lot more.

Episode link in in comments.

Paul welcomes Kevin Cover, President of Rhythm Leadership Group, to Storylines Live. They chat The Rhythm Wave Framework: six laws that overlap for continuous leadership flow; how trust transforms team dynamics into a system of voluntary effort and shared goals; the power of defining hesitation through the "four boxes" to handle objections like a pro; why predictable rhythms beat motivational speeches every time for building confidence; the critical signs of collapse and how to prevent organizational breakdowns before they happen. Tune in at link in comments.