Perry Dasilva

Perry Dasilva

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04/24/2026

Most dog walkers post cute dog pics and wonder why they're not getting booked.

Here's the thing: cute content gets likes.

✨STRATEGIC content gets clients.✨

The 5 post types that actually convert:

1. Before/After Transformation
Not just "cute dog" but "Anxious rescue → Confident walker in 2 weeks"

2. Problem You Solve
"Does your dog pull on the leash? Here's what I do differently..."

3. Social Proof
Client testimonial, screenshot of a 5-star review, happy dog owner quote

4. Behind-the-Scenes
Your process, your gear, how you handle multiple dogs safely

5. Local Connection
"Best dog-friendly spots in [Your City]" — shows you're LOCAL and you GET your area

Notice what's NOT on this list? Random cute dog content with no context.

Your content should make people think: "This person gets it. This person can help MY dog."

✨ Quick action: This week, post at least ONE of these 5 types. Watch your DMs. ✨

03/16/2026

How much should you spend on Facebook ads for your pet care business? In this short video, I walk through a simple way to set a smart budget. The key is to know what a new client is worth to you.

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