MX

As the marketing and advertising industry continues to evolve, attracting top talent is only part of the equation. The bigger challenge is identifying the people who will drive meaningful impact, strengthen teams, and help organizations adapt to constant change.

In a new article published by the Association of National Advertisers, our President and CEO, Tony Riley shares why "hunger" — the drive to learn, collaborate, and consistently deliver great work — may be one of the most valuable qualities leaders can hire for when seeking the best and brightest contributors.

ANA members can read it here: https://hubs.la/Q04m_sRQ0

We've been shortlisted for “Best Use of Media” at the B2B Marketing Elevation Awards for Okta “It’s Possible” campaign.

Outspent 29:1 by the competition, Okta took a different angle to jump to #1 in unaided brand awareness. The "It's Possible" campaign replaced fear-based cybersecurity messaging with optimism, and placed it everywhere enterprise leaders actually pay attention.

The result was double the qualified leads and increased pipeline. It’s also won an Effie and has rewritten the game for how to drive growth when you're outspent, but never outsmarted.