SamuelJon Media

I watched a shark video with my family recently and laughed for 52 seconds straight.

"Murder torpedoes. Sea puppers. Happy flappy chainsaw. Mega-mega-nope fish."

Then the full diagram pulled back. Every image, every label, every branching connector. A completely built out Lucidchart diagram. Their actual product. Their actual interface. From frame one.

Three words at the end. Made by Lucid.

I have used for years. It is genuinely good software. But I had never felt it the way I felt it in that moment. Because they did not show me a demo. They put me inside one before I knew I was in it.

Most brands tell you what their product does. This one made you experience it before you decided whether you cared.

The question is not how your brand can be more entertaining. It is whether your product itself, used unexpectedly, could be the entertainment.

The answer is already in there somewhere. The only question is whether anyone in the building has been given permission to find it.

Full piece in this week's Long Frame: https://www.linkedin.com/newsletters/the-long-frame-7441303488451469312

Worth watching: https://www.tiktok.com/

More from SamuelJon Media at samueljonmedia.com

Over the years, I have photographed a lot of scenes that feel like America to me.

Some polished.
Some imperfect.
Some beautiful.
Some complicated.

Flags. Parades. Families. Veterans. Crowds. Quiet moments. Loud ones. Small towns. Big rooms. Ordinary people trying to hold onto something meaningful.

That feels fitting for this weekend.
Because the stories that shape us are rarely clean and perfectly composed.

They are layered, human, and worth remembering.

That is one of the reasons I still believe photography and video matter. Not because every moment needs to become content.

Because some moments deserve to be preserved with care.

If you have an event, gathering, campaign, launch, celebration, or story coming up this summer, SamuelJon Media would be honored to help you capture it well.

samueljonmedia.com