Grapevine Marketing

We can't stress this enough. Marketing looks like an easy line item to cut when you're trying to pull back on expenses, as you can continue operating without it. But here's the problem - the long-term losses in revenue from lost customers and missed opportunities are likely to far outweigh the short-term gains.

If you cut back $20k/year from marketing and it ends up costing you $80k/year in new business because you weren't visible to prospective customers, you've really lost $60k/year.

Marketers Brace to Defend Their Ad Budgets in an Unsteady Economy On the sidelines of an industry conference, marketers strategize on how to prove their budgets’ worth as some companies begin retrenching for tepid growth.

So great to be back in the company of these amazing women at Boston Women's Leadership Council & Tomorrow's Women Today

Wrapping up another great virtual event with Tomorrow's Women Today, hosted by Susanne Althoff, author of Launching While Female, and Shirley Leung of the Boston Globe.

Launching While Female by Susanne Althoff: 9780807042977 | PenguinRandomHouse.com: Books An exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us all Journalist and professor Susanne Althoff investigates the obstacles...

We're thrilled to be (virtually) with Women Opening Doors For Women this evening, with Boston Women's Leadership Council, the Massachusetts Women's forum and Tomorrow's Women Today, hearing from the inspirational Ayanna Pressley and incredible local women leaders.

MWF – Massachusetts Women’s Forum “We created an environment where women who are at the top have a place to come and share their experiences and have a sisterhood.”

A Bookstore's Pivot Just Shocked Fans and Boosted Sales 200%

A Bookstore's Pivot Just Shocked Fans and Boosted Sales 200% The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste.