Contractor HQ

Here’s one of the biggest mistakes contractors make:
𝗧𝗵𝗲𝘆 𝘄𝗮𝗶𝘁 𝘂𝗻𝘁𝗶𝗹 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗯𝗶𝗴 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁𝘀.

By then, you’ve lost the warm connection with homeowners…
you’re chasing cold contacts instead of building recurring revenue.

𝗧𝗮𝗺𝗺𝗶 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝘀𝗶𝘀𝘁𝗲𝗿 𝗮𝗴𝗲𝗻𝗰𝘆, 𝗶𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, explains it perfectly on pilot episode for our new podcast called The Edge Podcast. She says:

“Sell the service — then add the maintenance agreement right there.”

Because when you sell the annual club early, you’re not “pitching.”
𝗬𝗼𝘂’𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝘆𝗼𝘂'𝘃𝗲 𝗷𝘂𝘀𝘁 𝗱𝗼𝗻𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗶𝗺𝗺𝗲𝗻𝘀𝗲 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲𝗼𝘄𝗻𝗲𝗿.

That’s how you grow predictably.
That’s how you build a customer base that pays you year after year.

𝗚𝗮𝗿𝘆 𝗘𝗹𝗲𝗸𝗲𝘀’ 𝗚𝗼𝗹𝗱 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱:
✅ 1,000 maintenance agreements per $1M in revenue.

If you want your business to scale instead of stall,
don’t wait until next year to build your systems.

If you didn’t change your input, don’t expect last year’s output.
Leads slowed? The market moved. Here’s how you catch up fast ⬇️

9 ways to restart lead flow (save this):

Reactivate your goldmine. Pull last 24 mo. customers → 3-touch cadence (Day 1 SMS, Day 3 email, Day 7 call). Offer a simple win (tune-up/inspection/mini-upgrade).

Review velocity. 30 reviews in 90 days beats 300 old reviews. Ask same-day via SMS, include photo cue, rotate 3 ask scripts.

GBP > website this week. Post 2x/wk, add Services, turn on Messaging & “Request a Quote,” upload 10 fresh photos/month, answer every Q&A.

Local groups, not spam. 2 helpful posts/wk (before/after, seasonal tip, “what would you pick?” poll) + 1 offer post. Zero hard sell in comments.

Dead leads aren’t dead. Tag “No Answer/Quoted/Lost.” Re-offer: faster appointment, better financing, smaller scope option.

Door-to-door, but pro. 20 doors/day around completed jobs with a leave-behind and QR to book—mention neighbor’s install (no names).

Signage & trucks. Yard signs + QR for estimate; clean truck, giant phone number; add “Text ‘QUOTE’ to # # #.”

Fix the first 5 seconds. Above-the-fold site: headline + trust badges + phone/SMS button + 3 CTA choices (call, text, schedule). Page speed