Mirror Matter

Influencer marketing is important. But even more important is holding influencers and firms accountable with solid success metrics. It’s why we prefer concrete ROI over abstract value. Transparency and accountability lead to long-lasting partnerships and prosperity.

Influencer marketing fraud – how big a problem is it? Unilever used the global pull of Cannes Lions to draw attention to the problem of fraud in influencer marketing. The advertiser duly made headlines, leading others to reveal that not only it is on the agenda but that they have been quietly working on their own solutions. So, just how big a problem i...

The FIFA World Cup is one the biggest global events in the world, and it kicks off today without the United States. But with 9 out of 10 Hispanic soccer fans planning to watch the tournament from start to finish, advertisers are shifting focus.

How Advertisers Can Make The Most Of The World Cup The FIFA World Cup is an important cultural event for Hispanics, and the brands that do the most to reflect and honor that in their advertisements will be the ones to see the most benefit.

As you enjoy spending time with friends and family this Memorial Day, remember to take a moment to reflect on all the courageous souls who sacrificed everything. Without their valor and valiance, there would be no beer and barbecue.

Arlington Cemetery, Nearly Full, May Become More Exclusive To preserve space for future war heroes in the country’s premier national cemetery, the Army is considering new rules that would turn away many currently eligible veterans.