Gregory R. Wood, Ph.D.

Canisius Giving Day Pssst…pass it on. is April 25. One day. 2,398 reasons. Together, WE CAN. Give & RT/SHARE! CanisiusGivingDay.com.

The Canisius College Chapter of the American Marketing Association created this video for the Buffalo City Mission. I'm very proud of the way these students used their talents to help promote an important organization in our community.
https://www.youtube.com/watch?v=VjhEl1LrH_U

Canisius College AMA Social Impact Video The Canisius College American Marketing Association Chapter's entry in the American Marketing Association's Best Community and Social Impact Video Competitio...

An exciting opportunity http://sethgodin.typepad.com/seths_blog/2012/07/announcing-a-small-group-college-seminar-and-a-quick-survey.html

Have you ever felt like just dropping out of Facebook and/or Twitter because it was so much work to keep up with everything? New tools are being developed to help.

The Web we all use today (Web 2.0) is called the social web and is characterized by social services like Twitter, Facebook, blogs, etc. New web technologies are aimed at increasing our ability to find information on the Web. The semantic web (Web 3.0) is based on a set of standards for "tagging" web content with information that helps computers to identify the nature of the information. This will ultimately make things like search engines more helpful. A group of computer information experts have been working on applications that attempt to bridge Web 2.0 with Web 3.0, to create what people are calling the Social Semantic Web. These applications use technologies to identify all the content being created on blogs and online communities so that information can be retrieved, curated and used more efficiently than currently possible. One new social semantic web application that shows promise is Bottlenose.com. Bottlenose pulls content from a users Twitter, Facebook, Linkedin and Google Reader streams and makes it available in one easy to use interface. One thing that makes Bottlenose different from other aggregators (e.g. Hootsuite) is that it uses semantic technologies to sort and filter all that data into "streams" based on things like subject matter or author. For instance, Bottlenose pretty accurately sorted all my social content into categories like "Tech News", Political News", Entertainment, Video Clips, and so on, regardless of what social platform the items originated on. (It was pretty accurate by the way). While still in beta, Bottlenose shows promise as a tool for helping people manage the increasingly large amount of social media content blasting at them hour by hour, day by day. Because it is so new, Bottlenose use has not become mainstream, but I expect that over time everyone will use some kind of social semantic web tool to more efficiently manage their online social lives.