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Happy Cinco de Mayo!

In this December 2025 article from Forbes.com, Talbott Roche discusses the power of corporate generosity in increasing customer loyalty and brand awareness. Sending employees or customers a timely digital promotion has been shown to increase those customers’ loyalty to the brand and their willingness to tell others about it. When that procedure scales, it becomes company culture to be kind: “When the tools for appreciation are built into everyday workflows, recognition becomes natural rather than scheduled.” 💪💙

You can read the whole article here:

https://www.forbes.com/councils/forbesbusinesscouncil/2025/12/22/how-the-right-gift-can-create-a-lasting-business-value/

How The Right Gift Can Create A Lasting Business Value Understanding the psychology of gifting can make recognition more personal and impactful.