Prosper Digital TV

Prosper Digital TV partnered with NYC Emergency Management (NYCEM) on a campaign to help promote the agency’s NotifyNYC app. This free notification system sends critical alerts to keep New Yorkers informed during emergencies and planned events.

Working together, we produced five commercial spots—delivering 105 assets in seven languages: English, Spanish, Chinese, Arabic, Bengali, French and Russian.

Part 1 of this campaign focuses on three of the five specific scenarios promoting the app:
1- Traffic Alerts
2- Basement Flooding
3- Transit Delays

Overseeing the project from the initial concept through post-production, our team captured dynamic visuals during a four-day shoot in familiar locations around Manhattan and Brooklyn. NYCEM staff graciously served as actors to help ground the stories in reality.

Crew: NotifyNYC Shoot

Executive Producers - Joanes Prosper & Malaika Kamunanwire
Director/Director of Photography (DP) - Craig Melville
Director/Copywriter - Laurence Shanet
Production Manager - Cynthia Medina
Camera Operator - Ben Yannette
Gaffer/Assistant Camera - Mike Kniazev
Gaffer/Assistant Camera - Erin Collett
Set Design/Wardrobe - Olga Turka
Hair & Makeup (HMU) - Nicole Romero
Production Assistant - Lena Yepez
Production Assistant (Driver) - Charlie Summers
Production Assistant (Driver) - Nicolas Mauwa
BTS Videographer - Sam Casey
Set Photographer - Elijah Joseph-Muhammad (NYCEM staff)
Media Manager - Dalton Adams

Crew: Post-Production

Producing Team - Joanes Prosper & Malaika Kamunanwire
Post-Production Supervisor - Karese Adediran
First Editor/Director - Craig Melville
Director - Laurence Shanet
Second Editor - Garrett Burns

Media Manager - Dalton Adams

Cast/Actors: NYCEM/Notify NYC Staff

Traffic Alerts - Angel Perez
Basement Flooding - Nick Narine & Halo the Dog
Transit Delays - Melissa Umberger
Major Events (Marathon) - Emely Rodriguez and Krystal Vaquerano
Power Outage (Blackout) - Emily Ramos, Courtney Loiacono, Will Howard, & Jason Phillip

BTS stayinformed newyork prosperdigitaltv

Sizzle Reels are fast-paced highlight videos that build excitement, energy and momentum for special events. They are often used to help pilot or promote a new campaign, product launch or concept for a show.

For this campaign, we partnered with an advertising agency to produce an event activation sizzle. The video was created as a unique METAVERSION digital experience for a limited-edition product, Coca-Cola Move. It features Grammy Award-winning singer Rosalia.

Check out the short clip and photos from the launch event.

Every animation begins with a vision, brought to life through artistic sketches and storyboards.

Swipe through to see the original designs and drawings that laid the foundation for the final video!